Mirobot Milking Systems

The market for industrial products is highly cognizant of the significance of industrial design. Design-conscious Mirobot asked Studiolama to conceive a design for their novel technology


Israeli agrotech industry is setting global trends in technology for agriculture, and Mirobot is aiming to join the growing ranks of Israeli technologies deployed around the world. Mirobot’s key technology is a robotic milking arm that obviates the need for manual milking and the demanding three-shift work day at dairy-farms. The Mirobot system, which is relatively inexpensive to purchase and install, makes the move to smart dairy-farming a feasible reality. Expert design is now considered indispensable even in products for industrial use, and forward-thinking manufacturers are choosing to invest in wall-to-wall industrial design solutions. With this in mind, Mirobot asked Studiolama to create a vision for the company’s technological trail-blazing product. From our initial research it was immediately apparent that we were up against an impressive challenge. Over and above a number of severe technical restrictions, the product must be able to handle a hostile environment; it will get wet and knocked about, and although it must be physically small it must carry a plethora of sensitive moving parts and electronics. Together with the Mirobot team, we addressed all these concerns and produced a design specification that would become our beacon as we worked, and would guide decision-making associated with form and materials, and technical problems as they arose. Agriculture and farming are gradually shaking off their old-fashioned reputation also in less progressive areas around the world. Present-day agriculture is high-tech in every sense, and that’s how our product had to be positioned. As a work implement it must convey ruggedness

and durability, as a professional tool must, but at the same time it would have to clearly align itself with cutting-edge technology through a sleek design and a hi-tech profile. We realized at the early stages of product analysis that negotiating these somewhat conflicting requirements would be complex. But knowing from experience that we also had to avoid an over-designed look (surprisingly, this does exist) that would water-down the professional-tool image we were trying to achieve, truly tested our mettle. Working closely with Mirobot engineers, the Studiolama team produced a surefire formula for the prototype. We then exercised the prototype to physically test mechanisms and plastic casings, measurements and proportions, and not least of all evaluate product and project feasibility. At this point we researched materials that would be ideal for mass production, durable in the product’s target environment, with potential added value in the expected poor-hygiene conditions in the target surroundings. A relatively higher target price of the final product allowed us comfortable latitude when it came to making decisions during the process. Outstanding chemistry between the Mirobot and Studiolama teams, and superb teamwork yielded quality results that the company can build on, and that will spur it on when it makes the shift from sought-after startup to mature company. Moreover, our proof-of-concept and clear demonstration of the potential that can be realized by the united efforts of the two teams have yielded further investments in the company and contributed to its progress toward maturity